Are High Ticket Internet Marketing Product Launches Getting You Down?

If you are like me and you have signed up for lots of opt-in Internet marketing lists, you have probably been bombarded with lots product launches where that spots are limited and the prices are way out of reach for the average person.

It seems like every email contains some type of promotion for the “latest” product rage promoted by famous Guru’s of Internet marketing.. Sometimes I get so many, I simply have to stop reading my email in order to get anything done.

I do have to admit, many of them are killer products from well respected professionals, but many people who are getting the emails for these promotions just don’t have the budget to fork over to get involved.

If you are a victim to the latest high ticket product launches, don’t get discouraged if you can’t afford to pursue them. If you are one of these victims, are some things to keep in mind to help keep you from getting discouraged.

Lay a foundation for Your Business
One of the most important things you need to do is to lay a foundation for your business. Many aspiring net entrepreneurs are trying to make money and have no idea how they want to do it.

The main thing you need to keep in mind is that in order to make money, you either have to sell a product, service or advertising. Focus your energy on one of these things first, then build on it using the information successful marketers provide for you.

Once you lay a foundation, it will give you more direction. This way, when the next marketing craze comes around, you won’t be starting all over again. Instead, find out how the marketing product relates to your business, then get as much free or low cost information on how to use it as you can.

Search for Low Cost Solutions Related to the Product Launch

When you get information on a product launch, you shouldn’t feel like the only solution to the problem costs tons of money. Most of the time there is more than one solution available to the problem they are attacking.

Some of the high ticket products are even based on concepts and methods that have been around for years. In this case, these courses and products are simply “rejuvenated” by marketers who have successfully used them recently.

The high ticket item may offer a killer solution, but if you can’t afford it, you have simply to start somewhere else. Just look for other free or lower cost articles, ebooks, courses or software solutions. Most of the time, there is something out there that will help you.

Believe me, there is always some alternative out there that will help you. You will have to do some research to find the lower costs solutions, but your research will pay off.

It helps to have money when starting an online business of any type, but you have to remember, many of the popular marketing gurus did not have tons of money to start their business. Instead they followed simple rules and tactics and did simple testing to find out what works, and then they build on it over time.

Today, you should have an even easier time they did starting your online business because there is a lot of free information and low cost tools to help you get started that were not available when most of the popular marketers got started.

So if you are getting email after email of the latest high ticket Internet marketing product, don’t get discouraged. There are still lots of opportunities to create a successful online presence. It’s just that it may take a little work before you can get there. And once you start to make a little cash, you can save up for some of the high ticket courses or marketing seminars which will allow you to meet potential partners that will further your success.

If you are experiencing the “High Ticket Internet Marketing Course Blues”, use some of the simple tips above to help you stay motivated and to help keep you on track to a successful Internet marketing venture.

Search Engine Marketing – Marketing Products and Services Not Just Brand Names

Many people have looked upon brand names as the gauge for quality, be it good or bad.   A popular computer brand would likely sell more than the less popular counterparts.  But with more and more consumers becoming educated and well-versed on what quality really means, these people are now out to get more value for their money or what they feel they truly deserve. 

Importance of Brand Names

This is not to say that brand names are no longer needed, though.  In fact, they are still important in establishing the company’s identity.  Brand names provide instant recognition and encouragement to buy certain products and services.  Unless a company has really thought of a name that conquers all market barriers such as Coca-Cola, Pepsi, McDonald’s, Nike, Adidas, Porsche, Lamborghini or KFC; then what it should really focus on is how to make an effective online marketing strategy. 

Marketing Products and Services to Gain Recognition

Brand names provide recognition at a glance but they do not guarantee a sure buy.  Customers can buy the first time because they were enticed by the logo or brand name of a product but they would never go back for a “second helping” if they were not satisfied with what they bought. 

Repeat customers and advertising by word of mouth will only happen when the products and services that are being marketed depict quality. Even the best search engine marketing techniques in the world would all go to waste if the products that are being sold are sub-standard.  Fortunately, more consumers are getting away from this age-old dependence on brand names and are now looking for companies that can give quality merchandise. 

There are many online help sites that teach how to set up, maintain, and attain the goals of any start up internet business.  Search engine marketing or SEM is one good way to market quality merchandise and services online.  Educating target markets about how important and indispensable a merchandise (or service) is would be an effective marketing campaign.  But beyond this, the customer should be able to prove that it’s not all propaganda but that the product can also deliver what it promised. 

SEM may just be a small portion of search engine optimisation techniques yet it can emphasize the value of goods and services.  Another portion of the entire picture is search engine optimisation or SEO being a part of the whole online marketing scheme that the company should tap from the very beginning. 

SEO basically helps in boosting businesses and to make targeted markets know about product or service alternatives that are even better than existing brand names in the market.  This leads us to the equation that good products or services plus professional SEO management equals sure business success. 

No amount of good advertising from the competitors will ever put down quality commodities.  This is especially true with companies who offer services (as these are intangible).  A customer can always return sub-standard products but this can’t be done with services.  It is imperative to begin with great service quality in the first place.  Therefore, looking at all this, brand names fade in importance when quality is the topic.

Affiliate Marketing – Product Promotion

After selecting a product/service to promote, the next big challenge is to find people interested in that product/service. There are several methods you can use to market your product online.

Create a Website

You can promote your product by creating a webpage for it that you will optimize for the search engines and promote using different internet marketing methods, such as article marketing, social media marketing, and paid advertisements. Page optimization involves describing your product in at least 400 words and using “keywords.” Keywords are words that people use to find the product you are selling, and they can be found with the help of tools, such as Google AdWords: Keyword Tool and Wordtracker. The primary keyword should appear in the title of your article and a few times in the article body.

Article Marketing

Article marketing is mainly done through article directories. The idea is to inform the readers about the usefulness of the product and encourage them to follow the link provided to purchase or learn more about it. The inclusion of keywords in the article (title and body) is also important to enable people to find your article. You do not have to write a separate article for each directory. When submitting the article, you should carefully select the category, sub-category (if applicable), and keywords.

Video Marketing

Creating videos about your product can also help you find buyers. Google, the leading search engine, directly indexes videos, so your video can show up in the search results besides the text results. In the video, you should inform the viewer about the product and how they can get. You can provide your affiliate link in the video description and ask the viewers through the video to click that link to get the product. A good way of saving time when creating videos is to simply narrate the points mentioned in the article submitted to the article directory.

Slide Sharing

Slide sharing is a simple affiliate marketing technique. All you have to do is present the article you have written for article directory submission in the form of slides. You can use a tool like MS Power Point to create the slides. Slideshare.net is a site where you can upload you slides for free.

Social Media Marketing

Social media is widely used for product promotion these days. Promotion on sites such as Twitter and Plurk can bring traffic to your target site. Social bookmarking sites, such as Digg, Delcicious, and Diigo, can also be used for promotions.

Paid Advertising

Paid advertising in the form of pay-per-click advertising is used by many affiliates for internet marketing. All of the top search engines display per-per-click ads. Google AdWords is the most popular pay-per-click program. It allows you to bid on ad positions related to a keyword and make your ads appear in specific regions, if you like. Paid advertising enables you to display your site besides the top search results, without promoting it through other means or search engine optimizing it.

Internet Marketing Promotion and Advertising – Free Traffic Vs Paid Traffic

Internet Marketing Promotion and Advertising is the key to success for any type of Internet Marketing Campaign. You will hear internet marketers tell many stories about their successful businesses online. But the problem is that there are thousands of stories contrary to theirs.

Millions of people have tried to launch online marketing plan since the inception of the internet. The majority of them were unsuccessful. Only a small fraction of them have succeeded in their endeavors.

Is Their Success Related to traffic?

You must know how to utilize the best available advertising methods to generate lots of traffic. This is what will eventually decide whether your business site gets enough traffic to make you a profit.

Why Do You Need Traffic?

Without traffic, all the enthusiasm and effort you put into your web site marketing and branding would just be a total waste. Traffic means lots of customers and buyers for your products.

Whether it’s the internet or the main street, traffic generates paying customers to sell your products to. You will need traffic in large volumes to make a decent profit in your business.

How Do You Get Traffic?

How do you get enough traffic to visit your site and view your products? Only five to ten percent of traffic actually becomes your customers. Nonetheless, that small percentage should be enough to provide you with a profitable business if you have enough traffic in the first instance.

How Do You Get Free Traffic?

You can get free traffic from places such as Article Directories by submitting internet marketing articles, by issuing free Press Releases, by taking out ads on free ad-sites, by interacting with Social Networking/Web2 Sites and by posting comment on Forums relating to your niche.

You can also generate traffic by posting audio/videos on YouTube. Then there is the organic traffic you can receive by having your site optimized for the major search engines.

Where Do You Get Paid Traffic?

Paid advertising can be the key to getting lots of targeted traffic to visit your site. The more people that know about your site the better chance you have of them visiting it and buying some of your products.

The most popular paid advertising technique on the internet is PPC which stands for Pay-Per-Click. This operates on web sites, advertising networks and especially on search engine networks.